The redesigned Animal Angels Foundation site on a tablet
Animal Angels Foundation/ 2024/ Design research · UI/UX · Web

Animal Angels.

A digital home for India's pioneering animal-assisted therapy foundation — Asia's only IAHAIO member, and a practice whose whole scope had to fit on one site.

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Animal Angels Foundation brings trained therapy dogs and handler teams into clinical and educational settings, and trains the organisations that run those programmes. Their site was five years old, dense and scattered: the scope of the work was in there, but a visitor could not find the shape of it.

Photography grid from the site — therapy sessions with dogs, horses and handlers
The work, shown as it happens02 / 06

Four audiences, one path each.

Stakeholder interviews and audience research separated the people arriving — prospective clients, volunteers, donors and therapy professionals — and the architecture was rebuilt so each has a route of their own. The therapy animals get profiles rather than a gallery, because the handler teams are the practice, not its decoration.

Therapy-animal profile card for Maya, a five-year-old golden retriever in Mumbai
The About section, pairing the foundation's story with a photo mosaic
The story, told once and properly03 / 06

Calm, and connected to the CRM.

Soft palette, generous type and restrained motion, matched to the therapeutic nature of the work. Underneath, donations, volunteer sign-up and enquiries all post into the foundation's CRM, and a CMS lets the team publish without calling an engineer.

Therapy-animal profile card for Hugo, a seven-year-old horse in Bangalore
Our new website reflects the compassion, dedication, and professionalism that are central to Animal Angels Foundation. It has made it easier for our audience to understand, engage, and support our mission.

Minal Kavishwar · Founder, Animal Angels Foundation

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Audience journeys the architecture was rebuilt around
3
Systems wired into their CRM — donations, volunteering and enquiries
1
CMS the foundation runs without engineering support
DisciplineDesign research, UI/UX, web
ScopeIA, visual design, build, CRM integration
SectorNon-profit · animal-assisted intervention
Year2024
Studio500x, Mumbai
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