Batli cranberry bottle, its label a dense folk-art field of fruit and flowers
Batli/ 2026/ Brand identity · Packaging · Illustration

Batli.

A five-flavour drinks range where the bottle never changes and the label does all the work — five hand-drawn worlds on one piece of glass.

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Most beverage ranges differentiate by changing the bottle. That multiplies tooling, complicates the line and blurs the block on shelf. Batli holds one 350 ml format across the entire range and lets illustration carry every difference.

All five Batli flavours ranked in a row — cranberry, orange zest, lemon and mint, watermelon, blueberry
Five flavours, one bottle02 / 06

The label is the artwork.

Each flavour gets its own densely drawn field, built from its own fruit in a folk-art line that wraps the full circumference — no front, no back, no dead side facing the aisle. The wordmark sits in a soft lozenge so it stays legible against any of the five.

The cranberry artwork at full size — berries, leaves and blossoms drawn edge to edge
The five label artworks side by side, showing how each flavour holds its own colour world
Five fields, one drawing language03 / 06

One bottle, one cap, one die.

350 ml flint glass, a black cap, and a single label die across the whole range. The only variable is what is printed on it. That keeps a flavour change to a roll swap on the line, and keeps shelf presence to a block of colour that reads from three metres.

The blueberry bottle shot straight on, cap and glass identical to every other flavour
The full Batli range photographed together as a single shelf block
The range, as it lands on shelf04 / 06
5
Flavours, each with its own drawn field and accent, on one unchanged bottle
5
Hand-drawn pattern artworks at print resolution, one per flavour
350
Millilitres. One glass format, one cap and one label die across the range
DisciplineBrand identity
ScopeNaming lockup, label system, illustration
SectorFunctional beverages
Format350 ml flint glass
Year2026
Studio500x, Mumbai
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