Pecan Street.
A café and patisserie identity built on one drawn mark — a cocoa pod that has to hold embossed, foiled, engraved on glass, and stamped into wax.
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A café and patisserie identity built on one drawn mark — a cocoa pod that has to hold embossed, foiled, engraved on glass, and stamped into wax.
A patisserie's brand lives on objects, not on screens. The box has to survive a courier, the cup has to read at arm's length, the fascia has to work from across the street. So we designed the mark first and the applications second — then proved it across fourteen packaging formats before anything went to print.
The cocoa pod reduces to a single closed curve, which is what lets it hold at 60 mm on a jar label and at 2400 mm across a shopfront fascia. Twelve lockups — primary, stacked, horizontal, mark alone, seal and engraved — each drawn in black, ivory and reversed, so no application needs a special case.
Cake boxes, tea-cake boxes, macaron and bonbon trays, date and almond-rock boxes, three hampers, hot and cold cups, a two-cup carrier, chocolate bars and coated nuts. Every structure shares a proportion system, so the range reads as one family on a shelf and the print files stay a single set of rules.
